Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
I liked how this book focused on the importance of writing with empathy for your audience. It establishes that the purpose of all writing is the successful communication of ideas. Anything in the text that is not there for the reader can otherwise only be there for the author and can be removed.
Outside of content authoring, the book served as a good refresher for general writing tips for clarity and brevity. I’ve already found myself identifying areas in my writing that I can simplify and improve.
The latter third of the book was a little more focused on the brutal specifics of online marketing in the internet age; source attribution, intellectual property theft, content strategy, and SEO. I didn’t devote as much of my attention to this section, though the rest of the book impressed me enough that I may come back to it in the future for a real dive into those topics.